Art Direction



MATKA VODKA
Creative Content & Art Direction

 
Matka is a Polish-heritage vodka with a mission of donating all profits to refugees. They are a brand bringing modern culture and tradition together. My role: create content that celebrates heritage, captures the lifestyle, and introduces Matka into everyday moments, from drink recipes to community events.
We built a visual world rooted in authenticity and nostalgia. We showcased Matka in real spaces, in real hands, and through cultural touchpoints. From neighborhood markets to intimate gatherings, the goal was to make Matka feel lived-in and loved.

Photography and Art Direction: Everyday Polish Rituals

 Celebrating simple rituals: grocery runs, shared tables, family heritage.



Featuring: Polish grocery run shoot


Lifestyle Video Content Creation:  Matka & Life in Motion

 Lifestyle video and photo work that makes Matka part of life’s chapters.


Drink Videos

 Recipe videos + styling direction: sophisticated yet approachable.





Community and Culture - Event Photography & Video

Events are where brand energy becomes real.






THE IMPACT

Built a visual asset library spanning across cultural, lifestyle and event moments. Bringing Matka’s story into real spaces and everyday culture.

  1. Deepened brand connection through culturally rooted, honest storytelling.
  2. Art directed, created, and photographed content for social channels and community engagement.
  3. Strengthened Matka’s narrative through lived-in imagery and moments of gathering, heritage, and warmth.

MY ROLE
Creative lead, concept, direction, shoot production, lifestyle & event photography, video content for social media


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